One of the most common ways out that psychology professionals choose when working as psychologists is to open a psychology clinic.
Define your Project
It seems logical to think that, since it is about starting a psychology consultation, the project is already defined per se, but it is not. If it is true that the services, especially therapy, that we can offer are always, or almost always, the same, mainly because the problems of psychology are what they are.
Make a business plan.
A plan is, fundamentally, an Idea of how to act. In this way, a business plan will be the idea or how to carry out your project or psychology consultation.
Create a professional identity or a brand
In general, and being a bit more practical, if you are going to set up a practice and your goals are to make a living from your practice and not work with anyone else, I advise you to choose a professional identity. On the other hand, if you seek to create a larger, more comprehensive, or multidisciplinary project, it may be better to bet on a brand that defines you.
Study your competition
Once you are clear about the services you are going to offer and before starting to investigate the competition, I advise you to carry out a SWOT Analysis of your business and thus, know your strengths and weaknesses, as well as the possible threats or opportunities that may exist in the market.
Make a list with your competition and describe (in a simple way). The purpose of this point is not to end your competition, but to use what you know about it to your advantage and, in this way, stand out.
Set the format for services
Knowing who you direct your communication to, and therefore your therapy services are the most important thing in this entire process. If you do not reach the person interested in the services you offer, you will not get patients.
In this way, it will be essential that you orient your services based on your patients’ needs and what they demand. To do this, you can ask questions, take surveys, research google, or ask your social networks’ followers about their interests, for example. Of course, take into account their age, gender, hobbies, habits, etc.